The management fee ($350–$550/mo) is what you pay PaiPixel for strategy, creative, targeting, and optimization. Ad spend goes 100% directly to Meta to show your ads on Facebook, Instagram, and Messenger — we never mark it up or take a cut.

It depends on your goal. Meta Ads excel at brand awareness, visual storytelling, and reaching people based on interests and behaviors. Google Ads captures people actively searching. Many clients run both — we can advise on the best mix.

We can work with whatever you have. Ideally, we'd want your logo, brand colors, and any existing images or videos. For the best results, we also offer custom creative development as part of our Growth and Scale plans.

The Meta Pixel is a small code snippet we install on your website that tracks actions like page views, add-to-cart, and purchases. This data lets us optimize your ads for real conversions and build retargeting audiences.

We recommend at least $2,000/month in ad spend to gather meaningful data and optimize effectively. The Starter plan supports up to $2,000/mo, Growth handles up to $5,000/mo, and Scale is for $5,000+ budgets.

Absolutely. We build every campaign with your approval built in. You'll review and approve all ad copy, visuals, and targeting before anything goes live. No surprises — you're always in control.